AI dashboards, forecasting and business intelligence for UK organisations
Privacy, stated plainly
A data analytics supplier should be able to explain its own data handling plainly. This UK GDPR privacy notice explains what S.W.P. Cognition collects through this website, why we use it and the choices and rights you have.
Raise a data protection question01 / What comes in
We collect what the conversation needs.
This notice covers visits to this website, enquiries sent through contact forms and the correspondence that follows. It does not describe client analytics project data: that is handled under the written arrangements agreed for each engagement, where the client determines the purposes and means of processing.
A contact form may ask for your name, organisation, role, email address, telephone number, sector and a description of your project. We use these details to reply, prepare for a requested consultation and keep a record of the discussion.
Our hosting and site systems may record technical details such as your IP address, approximate location, device and browser type, pages requested and access times. We use these records to deliver the site, diagnose faults and understand which information is useful.
| Information | Why we use it | Usual retention |
|---|---|---|
| Enquiry and contact details | To answer your request and arrange any follow-up you ask for. | Up to 12 months after the last meaningful contact, unless another need applies. |
| Consultation and correspondence notes | To keep an accurate record of what you asked us to consider or discuss. | Normally up to 12 months after the last meaningful contact if no engagement follows. |
| Technical access records | To maintain site operation, investigate errors and protect against misuse. | Only for the period needed for those purposes, subject to hosting system settings. |
If you become a client, we may keep relevant business and project records for the engagement and any legal or accounting period that applies. We review retention and securely delete or anonymise information when we no longer need it.
02 / The legal grounds
Each use has a reason.
UK data protection law requires us to have a lawful basis for using personal information. The basis depends on the context and the purpose of the processing.
We rely on legitimate interests to respond to business enquiries, assess a requested discussion and maintain a proportionate record of our communications. We consider your rights and interests when we do this.
Where you ask us to take steps before entering an agreement, or we provide services under a contract, we use relevant information to take those steps or meet our contractual obligations.
Some records may need to be retained or shared to meet a legal obligation, respond to a lawful request or establish, exercise or defend legal claims.
We ask for consent where the law requires it, including for any optional cookies or similar technologies that need permission. You can withdraw consent at any time.
Retention is purpose-led. If an enquiry becomes an engagement, we may retain relevant records for the contract, legal obligations or resolving a dispute. Access to records is limited to people who need them.
03 / Who helps operate the site
We keep supplier access scoped.
We may use service providers to host the website, deliver business email, maintain security or provide site measurement tools if enabled. They process information only on our instructions, under written terms that address confidentiality and data protection.
| Provider type | Possible role | Safeguard |
|---|---|---|
| Website hosting | Store and serve site content, and support service security and availability. | Contractual processing instructions and access controls. |
| Business email | Route and store messages sent to or from our business email account. | Provider terms and account security controls. |
| Site measurement tools, if enabled | Help us understand site performance and usage. | Optional technologies are used only where the required consent has been obtained. |
Some service providers may process information outside the UK. Where a restricted international transfer applies, we use a permitted transfer mechanism and appropriate safeguards, such as the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses, as applicable. Contact us if you would like more detail about a specific transfer or safeguard.
04 / Your choices
You can ask us to act.
Depending on the circumstances, the UK GDPR gives you the rights below. Some rights have conditions, and exceptions can apply. We will explain our decision if we cannot meet a request in full.
To make a request, email [email protected] or use our contact page. Please tell us what you need and which email address or enquiry it relates to. We may ask for information to confirm your identity before responding. We normally respond within one month of receiving a valid request; complex requests may take longer where the law permits, and we will tell you if that applies.
05 / Site operation
Optional means your choice.
Some technologies are needed for basic site operation. Optional analytics cookies or similar tools, if used, should run only after you have given consent where required. You can change a recorded choice using the cookie settings control if it is displayed on the site, or manage cookies in your browser.
We use measures suited to the information and the risks, including encrypted transmission where supported, controlled account access and limiting internal access to people who need it. No online transmission or storage can be guaranteed completely secure.
If a cookie banner or settings control appears, use it to review or change optional cookie choices. If no settings control is available, you can adjust or remove cookies through your browser settings. Blocking essential cookies may affect some site functions.
Browser controls do not automatically withdraw consent already recorded by a separate consent tool. If you cannot find a settings control, contact us and we will explain the available route for changing your choice.
06 / Speak to us
We will deal with your concern directly.
Contact S.W.P. Cognition about this notice, a rights request or a question about how we handle personal information.
9 Robert Cameron Mews
Colchester, Essex
CO4 9AL
United Kingdom
Notice version 1.0. If our information practices change, we will update this page and revise the review information here.